After I had my daughter, I took a few months to stay at home with her. To make sure I made the best use of our time together, I bought all the books and toys I could find, that claimed to stimulate infants’ brain development. While she did love her books and toys, it was challenging at times to play with her while caring for her.

 
During that time, I also noticed that her favorite activity was to look at me and interact with me. She would spend a long time staring at my facial expressions, gestures, and surprisingly my clothes. No she was not a fashionista in the making … although that would change later on! She rather exhibited a very common behavior for babies her age. From the moment they are born, they are attracted to bold images, simple illustrations in black and white, and later on in primary colors, which offer the best stimulation to their growing mind. 

That gave me the idea to combine all these attributes to create one single product that would satisfy her desire to interact with me, to stimulate her brain, and that would allow me to be hands-free. Our shirts each have these bold designs babies’ brains love, and allow parents everywhere to teach, play, and care for baby easily. Our designs are inspired by my daughters – Zoe, 2.5 years old, and Chloe, 5 months old. I see what captures their interest and channel it into bold illustrations. Our designs are ever changing, always guided by our desire to help your baby learn and grow.

Ami, Co-founder and Designer